Privacy Policy for Apex Ride Car Rental
At Apex Ride Car Rental, accessible at apexridecarrental.com, your privacy is one of our top priorities. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your personal data.
If you have any questions about this policy, please contact us at info@apexridecarrental.com or call +971 58 684 0296.
This Privacy Policy applies only to our online activities and is valid for visitors to our website with regard to the information they share or that we collect. It does not apply to any information collected offline or through channels other than this website.
Consent
By using our website, you consent to this Privacy Policy and agree to its terms. If you do not agree, please do not use our website or submit any personal information through it.
Information We Collect
We may collect the following types of personal information:
Information you provide directly:
- Full name
- Email address
- Phone number
- Message content (via contact or booking forms)
- Driving licence details (for rental verification purposes)
- Payment details (processed securely through third-party payment providers)
Information collected automatically:
- IP address
- Browser type and version
Device type (mobile, desktop, tablet) - Pages visited and time spent on each page
- Referring to the website or source
- Date and time of visit
How We Use Your Information
We use the information we collect for the following purposes:
- To process car rental bookings and confirm reservations
- To respond to enquiries submitted via our contact form or WhatsApp
- To send booking confirmations, reminders, and updates
- To verify customer identity and driving eligibility
- To improve our website experience and service quality
- To analyze website traffic and user behavior (via analytics tools)
- To prevent fraud, unauthorized transactions, and misuse of our services
- To comply with applicable laws and regulations in the UAE
We do not sell, trade, or rent your personal information to third parties for their marketing purposes.
Log Files
- Apex Ride Car Rental uses standard log file procedures as part of our website hosting services. Log files automatically record the following when you visit our site:
- Internet Protocol (IP) address
- Browser type and version
- Internet Service Provider (ISP)
- Date and time of visit
- Pages referred from and exited to
- Number of clicks
This data is not linked to personally identifiable information and is used solely for website administration, trend analysis, and improving user experience.
Cookies and Web Beacons
Like most websites, Apex Ride Car Rental uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us:
- Remember your preferences and settings
- Understand which pages and vehicles you viewed
- Improve website performance and content relevance
- Track session activity for security purposes
You can choose to disable cookies through your browser settings at any time. However, doing so may affect the functionality of certain parts of our website, including the booking form.
Google Analytics and Advertising Cookies
We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymized data about your visit, including pages viewed, time spent, and geographic location (at a city level only).
Additionally, we may use Google Ads remarketing to show relevant advertisements to previous visitors across the Google Display Network. These ads are served based on your prior visits to our website. You can opt out of personalized advertising by visiting Google’s Ads Settings.
We also use the Google DoubleClick DART cookie, which allows Google to serve ads based on your visit to our site and other sites on the internet. You can opt out of DART cookies by visiting Google’s Ad and Content Network Privacy Policy.
Third-Party Service
Our website may use third-party tools and services including:
- Google Analytics — website traffic analysis
- WhatsApp Business — customer communication
- Payment Gateways — secure processing of rental payments
- Google Maps — location and directions display
Each of these third parties has their own privacy policy governing how they handle your data. We recommend reviewing their individual policies. Apex Ride Car Rental has no control over cookies or data collected by third-party services once you leave our website.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by UAE law. Booking and payment records may be retained for up to 5 years for legal and accounting compliance. You may request deletion of your data at any time (see your rights below).
GDPR Data Protection Rights
If you are located in the European Union or the United Kingdom, you are entitled to the following rights under GDPR:
- Right to Access — You may request a copy of the personal data we hold about you.
- Right to Rectification — You may request corrections to any inaccurate or incomplete data.
- Right to Erasure — You may request that we delete your personal data, subject to legal obligations.
- Right to Restrict Processing — You may request that we limit how we use your data.
- Right to Object — You may object to our processing of your data for marketing purposes.
- Right to Data Portability — You may request that we transfer your data to another provider in a structured format.
To exercise any of these rights, contact us at info@apexridecarrental.com. We will respond within 30 days.
CCPA Privacy Rights (California Residents)
If you are a California resident, you have the right to:
- Request that we disclose the categories and specific pieces of personal data we have collected about you
- Request deletion of your personal data collected by us
- Request that we do not sell your personal data (note: we do not sell personal data)
To submit a CCPA request, please contact us at info@apexridecarrental.com. We will respond within 30 days.
Children's Privacy
Apex Ride Car Rental does not knowingly collect personal information from children under the age of 18. Our services are intended for adults who are legally eligible to hold a valid driving licence. If you believe a minor has submitted personal information through our website, please contact us immediately at info@apexridecarrental.com and we will remove it promptly.
Security of Your Information
We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or disclosure. Payment information is processed through encrypted, PCI-compliant third-party gateways and is never stored directly on our servers.
Changes to This Privacy Policy
Apex Ride Car Rental reserves the right to update this Privacy Policy at any time. Changes will be posted on this page with the updated effective date. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please reach out:
Apex Ride Car Rental
Office 1606, Empire Heights Tower B,
Business Bay, Dubai, UAE
📧 info@apexridecarrental.com
📞 +971 58 684 0296
📞 +971 58 617 4112